Endress+Hauser is always looking for new and creative ways to engage our customers. Direct feedback from our customers is crucial in the improvements we make to every touchpoint our customers have with us. Each event has a unique purpose and goal. Whether it be an event with 100 attendees or a roundtable with five, interacting with individuals at customer events helps us share industry knowledge and better serve their needs.
Here at Endress+Hauser we host numerous events throughout the year that give our customers the opportunity to collaborate with industry leaders and learn more about our products. This offers us the chance to learn from customers, taking their feedback directly to our production centers and to our internal teams.
A unique way that we connect with customers is by working with our sales and service providers in each region of the country. By working directly with our team of local representatives, it’s a great way to remind our customers that their local team is there to support them before, during and after sales. Creating these strong partnerships allows us to stay connected to our customers even after the event is over.
Our customer events also give us the opportunity to network while still having fun and working hard in the process. When hosting events on our campus in Greenwood, IN, customers get the opportunity to tour production centers and gain hands on experience at our PTU® (Process Training Unit).
Industry events offer a voice to the customer
We caught up with Nick Hanson, Industry Marketing Manager for Water/Wastewater, to get a deeper understanding of how he views customer events. Last year, Nick helped host three events that focused on the water/wastewater industry and our liquid analysis portfolio.