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US representative partner spotlight: Forberg Smith  

Get to know your local partner 

Forberg Smith was formed in 2020 as the result of the merger of Forberg Scientific (founded 1971) and Smith Instrument (founded 1927). The company is a premier manufacturer’s representative and distribution firm based in Grand Rapids, Michigan with additional locations in Cleveland, Detroit, Indianapolis, Milwaukee, Pittsburgh and St. Louis.  Along with our flagship product lines which include Endress+Hauser and more, Forberg Smith also offers industrial hose fabrication, gauge filling and sealing, panel building, as well as tube bending and fabrication. Our customer base spans all major industrial sectors including chemical processing, food and beverage manufacturing, automotive, oil and gas, pharmaceutical and renewable energy production.

What is the unique value you bring to your customers through your products and services?  

As a member of The Kendall Group, we offer an unmatched product portfolio across our business divisions including process control, measurement instrumentation and valves, steam generation, filtration, automation, electrical supplies and industrial pipe and fittings. Forberg Smith technical experts provide numerous services, from startup and commissioning to troubleshooting, repair and calibration. Unlike other companies in this space, we are able to collaborate with our other divisions to source and manage most aspects of projects within industrial facilities, to streamline project management and save valuable time for our customers. 

Can you describe the steps you take in order to build and maintain your relationship with customers?  

At Forberg Smith, we strive to maintain solution-based relationships with our customers.  Our application engineers and inside and outside sales teams have been extensively trained in our flagship product offerings and utilize the latest technology to optimize product specification and procurement. We pride ourselves on understanding our customers’ processes and providing value with both our products and services. Our goal is to be viewed as trusted advisors for our customers. 

Forberg Smith offers a wide range of product offerings including:  
  • Automated and control valves  
  • Filtration solutions 
  • Measurement technologies (flow, level, pressure, temperature) 
  • Liquid and gas analysis 
  • Gas and flame detection 
  • Pressure gauges and switches  
  • Thermometers and temperature switches  
  • Training and services  

What is something you are continually improving on to maintain customer satisfaction?  

We are continually looking for ways to execute projects more efficiently, leverage our diverse industry expertise and support customers from start to finish to create a better total solutions package. Providing training about our company’s offerings and the ways we can support our customers occurs regularly at Forberg Smith and the other divisions within The Kendall Group to ensure our owner-associates deliver a high level of service excellence to customers.  

What do you enjoy most about being a partner with Endress+Hauser?  

Aaron Osland, Foreberg Smith
Aaron Osland, Division Manager

“Our relationship with Endress+Hauser not only gives us access to best-in-class products and solutions but also provides Forberg Smith and The Kendall Group with valuable insights into best practices for our marketing, service and human resources teams.  Both companies have and will continue to benefit from this partnership.” – Aaron Osland, Division Manager

What is something that you would like your customers to know about Forberg Smith? 

As part of one of the largest employee-owned companies in the country, exceptional customer service is at the core of everything we do. We succeed when our customers succeed so we approach every interaction in the spirit of teamwork and collaboration to show The Kendall Group difference. Our team members embody honesty, professionalism and knowledge, enabling us to take projects to the next level. 

Paul Hauser, Regional Sales Manager

“The relationship between Forberg Smith and Endress+Hauser is a true partnership. Both companies pride ourselves on being a solution provider to our customers. Working together to provide first-rate customer satisfaction remains our top priority and can be showcased in the products and services we offer.”

Paul Hauser, Regional Sales Manager

Ready to reach out to your local Endress+Hauser representative but not sure where to start? Find your state below and click on your local representative’s logo to learn more:

Engineered Equipment Company Field Instruments & Controls, Inc. Rust Automation & Controls Rust Automation & Controls Instrument and Controls Vector Controls and Automation Group Miller Mechanical Specialties Forberg Smith George E. Booth Co., Inc. TriNova Inc. TriNova Inc. Carotek Eastern Controls Inc.


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